What is bada?
Samsung bada is a smartphone operating system which has been created for a wide range of devices. It was unveiled globally in mid 2010, is programmed in C++ and already has an install base of several million devices, with more to come following recent handset launches.
“bada” is a Korean word that means “ocean” and “seashore”. “bada” in itself embodies the open possibilities of the ocean: it can accommodate the various applications created by developers and it provides an interesting new space that offers unprecedented enjoyment to its users.
bada is a new ‘blue ocean’ of mobile applications for developers, while customers will have a wider choice of smartphones through cost-effective yet powerful bada-powered handsets.
Vision of bada
The vision of bada is “Smartphone for Everyone”. bada’s main goal is not to compete with other existing smartphone platforms. Instead, bada will turn Samsung’s conventional customers into smartphone users by providing cost-effective smartphones. This means that bada will open and extend a new smartphone market, which does not exist in the current mobile sector. bada will create a new smartphone market, which will turn into a new blue ocean of possibilities.
History of bada
Samsung bada has a long history dating back almost ten years. During this time, it has been Samsung’s proprietary platform, having been deployed in many successful handsets.
To make the proprietary platform smarter, we added exciting features such as multipoint-touch, 3D graphics, an enhanced UI, and of course, application downloads and installation, and so bada was born. Samsung bada’s success history prove its reliability and the enhancements brought on by its new features guarantee the platform’s future.